The Chinese smartphone brands have redefined marketing & have taken the Indian smartphone market by a storm! Let's take cognizance of the fact that Oppo, Vivo, Xiaomi, Lenovo, OnePlus, Gionee have become household names thanks to their ubiquitous advertising and branding exercise almost bordering on banner-blindness! With a fool-proof strategy of establishing the best-possible distribution network, … Continue reading The Indian Smartphone Market – a tale of the meteoric rise of Chinese giants!
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