The Chinese smartphone brands have redefined marketing & have taken the Indian smartphone market by a storm! Let's take cognizance of the fact that Oppo, Vivo, Xiaomi, Lenovo, OnePlus, Gionee have become household names thanks to their ubiquitous advertising and branding exercise almost bordering on banner-blindness! With a fool-proof strategy of establishing the best-possible distribution network, … Continue reading The Indian Smartphone Market – a tale of the meteoric rise of Chinese giants!
"A man in Delhi once asked me "What is so special about Durga Puja In Kolkata? It's just as big as Diwali is here in the North''. I simply smiled and replied 'You have no idea'.Waiting for my late evening flight to Mumbai at the airport, I thought that there probably isn't any festival in … Continue reading Durga Puja @kolkata
A commoditising market, a looming economic crisis, bearish investors, employee attrition, cut-throat competitors and rickety talent resources are plaguing the once numero uno of the Indian IT industry. Even worse is the fact that many executives in the top brass too are abandoning the ship. In such a wake of events what are the options … Continue reading Buckle up, Infy!
Whoa! What? Did you say Q? Yes, it’s The Q (Qaushiq Chatterjee), the maverick, the radical, the insane, the genius. Like his name, his films too are bizarre. This particular flick is his adaptation of Rabindranath Tagore’s novel bearing the same name. And as expected, Q leaves no stone unturned to leave his audience perplexed, … Continue reading Taasher Desh.
A dark drama. As an audience you would leave with a grimace on your as if someone had kicked your balls. Ajay Bahl does not leave anything to imagination; he is blunt and never waits for a second invitation to showcase his raw take on cinematography and direction. Shadab Kamal(as Mukesh) delivers a masterpiece, Shilpa … Continue reading First Class First.
Accuse me for ambivalence, i would rather accept the allegation gladly because this particular Bhaumick creation is copious with ambivalences. As rightly stated by him, the film neither glorifies women, nor maligns them. The shady as well as the revered facets of a female character(read contemporary, early 21st century female character) is portrayed vividly and … Continue reading Aami ar amaar girlfriends.
Experts proclaimed “This is the best work of Anjan”, websites heaped honours, viewers rejoiced, clamoured and amongst many others leaving the cinema hall, I too was dazed. Unabashed, prolific, poignant, pompous, self gratifying, intense. Anjan Dutta had done it! Dutta vs Dutta deserves applause! The film portrays the life of a rich, proud, immoral lawyer … Continue reading The Dutta Duel